Tailor AI · Help · Playbook
What data should I send to Tailor?
From the Tailor AI team · Reviewed
Answer
Send the minimum useful data needed for targeting, personalization, measurement, and analysis.
Useful data often includes page URL, campaign parameters, experiment exposure, conversion events, account/company segment, lifecycle stage, plan type, or downstream outcome signals.
Avoid sending unnecessary raw personal details when a segment label or account-level attribute would work better.
Steps
- Start with campaign, page, experiment, and conversion data. Add account or lifecycle attributes only when they support a clear personalization or measurement use case.
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