Tailor AI · Help · Concept
Can I connect first-party user data or logged-in user attributes for targeting?
From the Tailor AI team · Reviewed
Answer
Yes. Tailor can use your own first-party data such as logged-in status, plan type, account segment, or lifecycle stage for targeting.
Tailor can use first-party attributes you pass in — for example account type, plan, lifecycle stage, segment, or logged-in status. Prefer stable segment and account attributes over raw personal details. Most setups pass these in via a simple integration from your site or app, either client-side or server-side once the user is known.
This is usually one of the highest-leverage setups because it lets you personalize based on what you already know, not just acquisition signals.
What I'd do next
- Identify which first-party attributes are most valuable for personalization.
- Determine whether client-side or server-side integration is the better fit.
- Contact us to configure first-party data integration.
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