Tailor AI · Help · Concept
What happens if Tailor cannot identify the visitor's company?
From the Tailor AI team · Reviewed
Answer
Tailor can fall back to default targeting, page-level experiments, UTM signals, device, geo, locale, referrer, or other available signals.
Not every visitor will resolve to a useful company. That is normal. Tailor should be configured so unidentified visitors still get a valid experience, usually the default control or a broader segment.
What I'd do next
- Always define a default experience. Then layer enrichment-based personalization where signals are available.
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