Tailor AI · Help · Playbook
How do I choose what audience or segment to personalize for?
From the Tailor AI team · Reviewed
Answer
Choose a segment only if it should change the message, proof, offer, or CTA.
Good segments usually reflect different intent or different objections. For example, "enterprise security buyers" may need different proof than "startup growth teams." Paid search visitors from one keyword cluster may need a different promise than another.
Bad segments are technically possible but strategically meaningless. If the segment does not change the page argument, do not segment yet.
Steps
- Ask: "What would I say differently to this visitor?" If the answer is not obvious, choose a better segment.
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