Tailor AI · Help · How-to
We care about activation, not signup. How do I measure that in Tailor?
From the Tailor AI team · Reviewed
Answer
Two good options: set up down-funnel conversion goals in Tailor that represent activation better than signup, or measure activation in your product analytics (e.g. Amplitude) and send those activation events back to Tailor via an integration.
Steps
- Define what ‘activation’ means concretely (first action, onboarding complete, etc.).
- Set that as your primary conversion goal, or join it from your product analytics.
Caveats
If activation is delayed days/weeks, early reads will undercount real impact.
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