Tailor AI · Help · Concept
How do I track downstream conversions like MQL, SAL, or pipeline in Tailor?
From the Tailor AI team · Reviewed
Answer
Use a shared campaign or experiment ID across Tailor and your downstream system. Tailor can pass variant and experience metadata for downstream reporting.
For downstream conversion goals like MQL, SAL, OPP, or revenue that are tracked outside Tailor, a common approach is to use a shared campaign or experiment ID across both systems. Tailor can also pass through which variant or experience was shown, so that information is available in your BI tool, CRM, warehouse, or analytics platform. That makes it straightforward to connect Tailor's on-site conversion data with downstream reporting.
We have also built an end-to-end loop with Amplitude, where experiment metadata is pushed into Amplitude and downstream conversion events are pulled back into Tailor dashboards. If you do not use Amplitude, we can support the same general pattern with other analytics systems as well.
What I'd do next
- Decide on a shared campaign or experiment ID convention.
- Configure Tailor to pass variant metadata to your analytics system.
- Ask us about Amplitude integration or other end-to-end measurement setups.
Related questions
Trusted by performance marketers at leading B2C and PLG companies
See Tailor on your site
Preview how Tailor adapts your pages to traffic intent.
Looking for setup guides instead? Browse the documentation.