Tailor AI Β· Help Β· How-to
How do I measure ROAS impact with Tailor?
From the Tailor AI team Β· Reviewed
Answer
Connect your ad accounts and Tailor shows the actual dollars behind each test: banked extra revenue (or CTA clicks) driven since the test started, per ad platform, matched to the campaigns sending traffic to that page.
The test dashboard leads with money already earned, not a forward projection, and keeps counting after you roll a winner out. The home dashboard totals extra revenue across your tests over the last 30 days, and Ad Insights has a 'Revenue impact from your tests' drill-down (week over week, month over month, quarter over quarter). Revenue can be recorded in any currency, with a destination currency set under Settings, Conversion goals and daily FX conversion. If an ad platform returns no conversion value, set a per-platform click-LTV override under Settings, Integrations so the dollar headline still shows. For outcomes deeper in the funnel, use the most downstream reliable outcome you can track (pipeline, revenue, activation) via your analytics or CRM integration.
Steps
- Connect Google, Meta, or LinkedIn ads so revenue impact is matched to real spend.
- Set your reporting currency under Settings, Conversion goals.
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