Tailor AI · Help · Concept
How do I know if Tailor is improving CVR, not just CTR?
From the Tailor AI team · Reviewed
Answer
Set your primary conversion goal to a real business outcome (trial start, purchase, lead submit, activation) and treat CTR as diagnostic only.
If CTR rises but your true conversion doesn’t, you likely created curiosity clicks, not better intent-match.
What I'd do next
- Set a downstream primary goal (trial/purchase/activation).
- Use CTR as a diagnostic, not the scoreboard.
Caveats
If downstream tracking is delayed or broken, you might underestimate real impact.
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