Tailor AI · Help · Concept
Clicks/CTR, how to use them without lying to yourself
From the Tailor AI team · Reviewed
Answer
Use clicks/CTR to debug message match. Don’t declare victory on clicks if downstream goals don’t move, that’s how CAC quietly gets worse.
Clicks can go up because the CTA got more ‘clicky’ (curiosity) rather than more qualified. Downstream goals (trial/signup/activation/pipeline) are what budget decisions care about.
What I'd do next
- If clicks up but conversions flat, tighten targeting or revise promise-to-proof alignment.
- If conversions up but clicks flat, you may have improved qualification, that’s often good.
Caveats
If downstream tracking is delayed or broken, you might underestimate real impact.
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