How do I set a conversion goal?

From the Tailor AI team · Reviewed 2026-02-25

Answer

Set a primary conversion goal on the real business outcome (lead submit, trial start, purchase, activation). You can set this up directly in Tailor by targeting a form submission button click or an impression on the thank-you page. You can also track the goal in an analytics platform (Amplitude, GA4) and integrate it with Tailor, then pick it as the conversion goal for a given experiment.

Two ways to set up a conversion goal in Tailor: (1) In-product: target the form submission button as a click goal, or use an impression goal on the thank-you/confirmation page. (2) External: track the goal event in your analytics platform (Amplitude, GA4, etc.), integrate that platform with Tailor, and select the event as the conversion goal for your experiment. Secondary diagnostic goals (like CTA clicks or form starts) are optional but help explain where drop-off changes.

Steps

Decide your primary conversion goal (lead submit, trial start, purchase, etc.).
Set it up in Tailor: target the submit button as a click goal, or use a thank-you page impression goal.
Alternatively, track the goal in Amplitude/GA4, integrate with Tailor, and select it as the experiment’s conversion goal.
Optionally add a secondary diagnostic goal (CTA click, form start) to see where funnel behavior changes.