Tailor AI · Help · Concept
Tailor, in one sentence for performance marketers
From the Tailor AI team · Reviewed
Answer
Tailor is automatic site personalization and optimization for performance marketers. Its AI finds the tests worth running, builds them, launches on your approval, and learns what converts per segment, tied to conversion and revenue.
Tailor runs as a three-agent system on top of your existing site. The Personalization Agent turns a plain-text idea into a live test in seconds and proposes tests on its own. The Performance Agent watches traffic, audiences, and funnel outcomes, recommends the next test worth running, and monitors ad-to-page match and test health. The Competitive Agent tracks competitor pages, offers, and likely tests so you can respond with experiments. The core loop: collect data, propose tests, you approve, launch, learn, repeat. Paid traffic is the most common entry point (keywords, creatives, audiences, devices, geos), but Tailor isn’t limited to paid. Teams also use enrichment to tailor by account, industry, or role on direct, SEO, email, and social traffic. Tailor measures incremental impact on conversion, CAC, ROAS, and revenue.
What I'd do next
- Decide your conversion goal (downstream if possible).
- Pick a segmentation axis (intent via UTMs/keyword vs enrichment).
- Launch a small A/B before you split traffic into too many segments.
Caveats
If you don’t have enough conversion volume, multi-variant tests will look like noise.
Related questions
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