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    What is Tailor’s automatic loop?

    From the Tailor AI team · Reviewed

    Answer

    The automatic loop is how Tailor runs optimization for you: it collects data from your traffic and ads, proposes specific tests with the reasoning attached, you approve, it launches without a dev queue, and it learns per segment. Then it repeats.

    Each step is real product behavior, not a metaphor. Collect: Tailor watches how each segment (campaign, keyword, source, device, geo, enriched company) behaves on your pages. Propose: it drafts specific tests, including the variant copy, and shows why it expects a lift. Approve: nothing ships without your sign-off; you can edit the proposal before launching. Launch: approved tests go live on your existing URLs in seconds. Learn: results come back per segment, tied to your conversion goals, and feed the next round of proposals. You stay in control of brand and strategy; Tailor does the labor.

    What I'd do next

    1. Connect your ad accounts so proposals reflect real spend.
    2. Review the test ideas queue and approve one for your highest-spend campaign.
    3. Set a downstream conversion goal so learning optimizes for revenue, not clicks.

    Caveats

    If your traffic is very low, proposals will lean toward bigger swings because small tweaks won’t reach significance.

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