Tailor AI · Help · How-to
How do Test Ideas work?
From the Tailor AI team · Reviewed
Answer
Test Ideas is a standing, ranked list of AI-recommended experiments built from your ads, traffic, and pages. Each idea shows the audience, expected 30-day reach, key changes, and a before/after preview from your live site. Launch, refine, or dismiss each one.
Open Test Ideas in the left sidebar. Start a run by picking your inputs: which ad platforms (Google, Meta, LinkedIn), which data signals and pages, and whether you want the best tests across your pages or a page for every paid keyword. Ideas are ranked by expected monthly impact (traffic times target lift), not confidence alone. Use Refine on any card to rewrite it from your feedback, or Refine All to re-voice every headline and CTA from one instruction, and edit proposed copy inline before launching. The plan is standing: new runs append rather than replace, dismissals stick (and are restorable in one click), and future runs learn from your live and rolled-out results. A standing brief about who you are and what you optimize steers generation. Your browser can notify you when a plan finishes building, even from another tab.
Steps
- Run Test Ideas with your ad accounts connected so proposals reflect real spend.
- Set your standing brief so ideas match your voice and goals.
- Launch the top idea, or refine it first with one line of feedback.
Caveats
With very low traffic, ideas lean toward bigger swings because small tweaks won't reach significance.
Related questions
Trusted by growth and marketing teams at leading B2C and PLG companies
See Tailor on your site
Preview how Tailor adapts your pages to traffic intent.
Looking for setup guides instead? Browse the documentation.