Tailor AI · Help · Decision tree
Should I personalize or run a normal A/B test?
From the Tailor AI team · Reviewed
Answer
Run a normal A/B test when the same change should help everyone. Personalize when different visitors need different messages, proof, or CTAs.
If your hypothesis is "this headline is better for all visitors," run a broad A/B test. If your hypothesis is "enterprise visitors need different proof than startup visitors," personalize by segment and test that experience.
Steps
- Ask whether the better page is universal or audience-specific. That tells you whether to test broadly or personalize.
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