Tailor AI Β· Help Β· How-to
How do I run A/B tests without engineering?
From the Tailor AI team Β· Reviewed
Answer
Install the Tailor tag and Chrome extension, then marketers can create, edit, preview, QA, launch, ramp, and deramp landing page experiments without needing engineering for every change.
Engineering usually helps once with setup: installing the Tailor tag, verifying CSP if needed, and confirming analytics behavior.
After that, marketers can use the Tailor Chrome extension to create tailored page variants directly on the live page, preview them safely, and launch tests.
This reduces the handoff loop between marketing, design, and engineering. You still need QA and approval, but you do not need a code deploy for every landing page experiment.
Steps
- Install the tag, verify ?t_healthcheck, install the Chrome extension, then create your first tailored page from a high-intent landing page.
Caveats
Some complex changes, custom components, strict CSP rules, or app re-renders may still require engineering help.
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