Tailor AI · Help · How-to
Read results like a performance marketer (not a stats tourist)
From the Tailor AI team · Reviewed
Answer
Look at lift on the primary conversion goal first. Use CTR/clicks as diagnostics, and sanity-check for traffic mix shifts and tracking changes.
Steps
- If you see lift, consider promoting and iterating.
- If you see clicks up but downstream flat, revise message match or tighten targeting.
Caveats
If you changed budgets/audiences mid-test, lift may reflect traffic mix, not the page.
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