Tailor AI · Help · How-to
How do I see results by segment (device, browser, locale)?
From the Tailor AI team · Reviewed
Answer
Open the test's dashboard and use the breakdowns: slice results by device (mobile, tablet, desktop), browser, and visitor locale, with lift vs. the original shown per segment.
Device, browser, and OS classification works for virtually every visitor (it reads the browser signature, so few land in 'unknown'). Engagement Rate is also available as an analysis vector, using a GA4-matching definition you can tune under Settings, Conversion Goals, Engagement Detection. For overall traffic not tied to one test, the Traffic dashboard has a 'Break down by' picker: channel, page path, day of week, hour of day, referrer, browser, OS, and enrichment dimensions, with drill-down from channel to campaign to source to term.
Steps
- Open the experiment dashboard and pick a breakdown dimension.
- Check each segment has real volume before acting on its lift.
Caveats
Small segments produce noisy lift numbers. Judge segments with enough traffic to mean something.
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