Tailor AI · Help · Concept
How does Tailor handle attribution (last-click or something else)?
From the Tailor AI team · Reviewed
Answer
Tailor does not offer attribution settings. Tailor’s focus is experiment assignment and measuring lift against your chosen goals (plus integrated downstream events).
Channel attribution should remain in your analytics/ads stack.
What I'd do next
- Use Tailor for experiment lift measurement.
- Keep channel attribution in GA4/Ads Manager.
Caveats
Mixing Tailor’s experiment measurement with channel attribution can cause confusion.
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