How do I send experiment exposure events to GA4, Amplitude, or Segment?

From the Tailor AI team · Reviewed 2026-04-28

Answer

In Tailor settings, enable the analytics destination you want. Tailor can send events to GA4, Amplitude, and Segment using the analytics client already installed on your page.

For most teams, setup is simple. You do not need to write custom integration code.

Once enabled, Tailor emits experiment exposure and related events through your existing analytics client. This lets your analytics tool receive Tailor events alongside the rest of your funnel data.

These events can help answer:

·Which variant did the visitor see?
·Did exposed visitors convert?
·Did one variant drive more qualified conversions?
·Did the lift continue downstream into activation, pipeline, or revenue?

What I'd do next

Go to Tailor settings, enable GA4, Amplitude, or Segment, then confirm Tailor events appear in your analytics tool.

Caveats

If your analytics client is not installed correctly, blocked by consent, or unavailable on the page, Tailor may not be able to send events through it.