Tailor AI · Help · How-to
Fix targeting overlap (variant mismatch)
From the Tailor AI team · Reviewed
Answer
If the ‘wrong’ variant shows, it’s usually overlapping rules or priority ordering. Fix overlap first, then verify with forced params in preview.
Steps
- Share the targeting rules summary (I can spot overlap quickly).
- If you’re using keyword targeting, verify utm_term is actually present on the landing URL.
Caveats
If users are being sticky-assigned to a variant, you may need to test with a fresh session/incognito.
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