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Diagnose: CAC up, CVR down (the ‘what changed?’ triage)
From the Tailor AI team · Reviewed
Answer
Start with tracking integrity, then traffic mix shifts, then page changes. Most ‘mystery drops’ are one of those three.
Steps
- Tell me the exact date/time the drop started and what channel.
- Check whether the drop is segment-specific vs global.
Caveats
If your conversion definition changed, the drop can be reporting, not reality.
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