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    Tailor AI Β· Help Β· Troubleshooting

    Can Tailor help me find what changed when performance drops?

    From the Tailor AI team Β· Reviewed

    Answer

    Yes. Tailor can help diagnose whether a performance shift is more likely related to traffic, tracking, page changes, audience mix, or downstream conversion behavior.

    When CAC goes up or CVR drops, the first question is "what changed?" Tailor helps connect traffic, landing page behavior, experiment exposure, and downstream outcomes so teams can investigate the right layer instead of guessing.

    What I'd do next

    1. Check the date the drop started, which channel or segment changed, whether tracking changed, whether a Tailor variant launched, and whether downstream goals lag.

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