All plays
ABM · Enterprise and hybrid-sales teams (anonymized)
Turning high-intent anonymous traffic into identified accounts and pipeline
Try it when: Sales asks which accounts are on your site.
Result
Target accounts named for sales
The situation
Teams with enterprise or hybrid sales motions get high-intent traffic on pages like /enterprise and /contact-sales, but can't see which companies those visitors come from.
What they changed
- Combined IP enrichment with site engagement data.
- Identified visitors from the right companies and roles.
- Used the identified visitor dashboard to hand those accounts to sales.
What happened
Sales sees which target accounts are showing intent on the site. The same signal can also drive tailored page experiences per segment.
Run it on your site
- 1Turn on visitor identification in Tailor.
- 2Watch your high-intent pages, like /enterprise and /contact-sales.
- 3Filter to the companies and roles you sell to.
- 4Use the same segments to tailor those pages.
Watch out
Identification comes from IP enrichment, so coverage varies by visitor. Treat it as an intent signal for sales.
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