Replace the pricing-table stare with three questions

When to use it

When a top-ten pricing page shows three or more plans and holds people above 60 seconds with click rate below the site average.

How to run it

1. 1Add a 'help me choose' picker beside the pricing table, never in place of it, that ends at one recommended plan and its reason.
2. 2Read the picker's answer tally as a result of its own: which segments arrive feeds the next pricing-page test.

Why it works

Make the offer instantly understood

A plan picker maps the visitor's situation onto your packaging so they don't have to. One-question-at-a-time flows complete at far higher rates than dense forms in every large formstack dataset (vendor-reported).

Source: Guided-selling practice; conversational-form completion data (vendor-reported)