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    Quizzes & calculators

    Offer a product-match quiz instead of an aisle to browse

    ProvenFor Ecommerce
    Build this play with Tailor

    Results for Tailor customers

    +30-50%

    conversions with the quiz at the front of the shopping flow

    Anonymized results from Tailor accounts.

    When to use it

    When a top-five collection page holds visitors longer than average but gets fewer clicks than other collection pages, and no top page has a quiz.

    How to run it

    1. 1Make a 3-5 question "find your match" quiz the hero CTA for cold traffic. Show the result, then offer to save it by email.
    2. 2Route quiz outcomes to pre-filtered collection pages, not a generic product grid.
    3. 3Put the same quiz in an exit-intent or click-opened overlay, so browsers who skipped the hero CTA still see it on the way out.

    Why it works

    Match what the visitor came for

    A quiz does the choosing for visitors who are browsing without deciding. Octane AI case studies report Geologie lifting quiz-completion-to-purchase 50% in a same-logic head-to-head.

    Source: Octane AI case studies; quiz-platform benchmarks