Welcome returning visitors with different messaging

When to use it

When many visitors are returning from direct, branded or email clicks and see the same first-time pitch again.

How to run it

1. 1Replace the intro hero for returning visitors with the offer, fresh proof and answers to late-stage doubts.
2. 2Start lighter: a 'Welcome back, here's where you left off' bar above the unchanged hero.

Why it works

Match what the visitor came for

A returning visitor has already heard the pitch, so repeating it wastes their warmest visit. Instapage's retargeting research recommends advancing the conversation with comparisons, testimonials and a concrete next step.

Source: Instapage retargeting-page research