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When to use it
When a popup fires within seconds of landing, before paid visitors have seen the page they clicked for.
How to run it
Remove the on-load popup and trigger it on exit intent or deep scroll, so the first screen is the offer.
Why it works
Make the action easier to complete
A modal that greets a fresh ad click sends people back, while the same popup at exit keeps the email capture. NN/g's advertising research rates modal popups as the most-hated pattern on both desktop and mobile.
Source: NN/g most-hated-ads research
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