Show proof from customers like the visitor

When to use it

When campaigns target a specific industry, company size or use case but the page shows one generic set of logos and quotes.

How to run it

Test segment-matched logos and testimonials against the generic set for one industry or company-size segment.

Why it works

Make it safe to believe you

Proof persuades more when it comes from people like the visitor. An enterprise buyer is moved by enterprise logos, a small business by peers its size.

Source: CXL: segment-matched proof