Answer the sizing question before it becomes a return

When to use it

When size-variant product pages offer only a static size chart, mobile share is above 40%, and conversion trails the site's other product pages.

How to run it

1. 1Add a 3-5 question fit finder to product pages that asks height, usual size and fit preference, then recommends one size and says why.
2. 2Trigger fit guidance when a cart holds the same item in two sizes. The shopper is telling you they don't know.

Why it works

Make it safe to believe you

Sizing doubt blocks the purchase and sizing error drives the return, and a fit finder addresses both. True Fit's retail deployments are press-released with the numbers: M&Co measured +150bps sitewide conversion with returns on recommended sizes down nearly 10%.

Source: True Fit retail deployments (M&Co, Hotter Shoes)