Show what this order earns in your loyalty program

When to use it

When a loyalty or rewards program exists but the product and cart pages never mention it.

How to run it

1. 1Show what this order earns beside the price, with the cash value spelled out, not just the points.
2. 2Add a one-line join prompt for non-members in the same spot, phrased as what they would have earned on this order.

Why it works

Raise the perceived value of acting

Naming the reward where the decision happens turns a membership into a number on this purchase. "Earn 240 points, worth $12 off your next order" also gives non-members a reason to join while they are already buying.

Source: Retail loyalty program practice