Advertise the free-shipping threshold everywhere

When to use it

When free shipping kicks in above an order value but shoppers first see shipping costs at checkout.

How to run it

1. 1Announce the threshold sitewide ('Free shipping on orders over $50') and add a cart progress bar ('You're $12 away from free shipping').
2. 2Restate the threshold beside the add-to-cart button, not only in a dismissible top bar, since the decision point is where the lift was measured.

Why it works

Raise the perceived value of acting

Promoting the threshold turns a checkout surprise into a goal to unlock. Growth Rock measured +19% orders (99.9% significance) from restating the shipping offer beside the add-to-cart button rather than only in the top bar.

Source: Growth Rock free-shipping placement test (+19% orders); Baymard abandonment research