Rotate the proof by who is looking

When to use it

When the audience spans industries with different proof requirements and everyone sees the same logos and badges.

How to run it

1. 1Serve a proof bar near the CTA authored per target industry, with that industry's logos, compliance marks and number, against the one-size version.
2. 2Start with the two segments enrichment identifies most often, and leave the rest on the generic bar.

Why it works

Make it safe to believe you

Proof persuades when it matches the reader, so the bar should change with the segment. The fintech visitor's bar carries SOC 2 and fintech logos; the healthcare visitor's carries HIPAA and health systems.

Source: Composed from segment-matched proof and compliance-proof evidence