Show annual plans as per-month prices

When to use it

When annual plans show the lump sum ('$960/year') instead of a monthly-equivalent price.

How to run it

Show '$80/mo billed annually', with the annual total and the savings ('2 months free') as smaller text underneath.

Why it works

Make the offer instantly understood

Buyers budget monthly, so a per-month price matches how they think and shows a number roughly 12x smaller. It is the dominant pattern across leading SaaS pricing pages (GoodUI's pricing test collection; Lazyweb's pricing-page research).

Source: GoodUI pricing tests; Lazyweb research