Let buyers calculate their own business case

When to use it

When the hero or pricing copy makes a money claim with no calculator, and the heatmap shows that section holding attention but getting few clicks.

How to run it

1. 1Add an ROI or savings calculator to the pricing page with 3-4 inputs at most and the headline number always visible.
2. 2Gate the detailed breakdown behind email, never the headline number.

Why it works

Raise the perceived value of acting

A calculator turns your claim into the buyer's own math, and the inputs double as qualification data for sales. Interactive content converts roughly 2x static content (Ion Interactive).

Source: Ion Interactive / Outgrow interactive-content data