Replace rotating carousel with static hero

When to use it

When the hero is an auto-rotating carousel or slider cycling through several messages and offers.

How to run it

Freeze it into one static hero built from the best-performing slide, with one message and one CTA.

Why it works

Point every eye at the one action

Auto-rotating slides annoy visitors, and almost every click lands on slide one anyway. In Erik Runyon's Notre Dame data about 1% of visitors clicked a carousel at all, and 84% of those clicks were on the first slide.

Source: NN/g carousel research; Erik Runyon ND.edu data