Publish a real price instead of "talk to sales"

When to use it

When the pricing page has no numbers, only a contact form, and pricing-page visits end in exits rather than contacts.

How to run it

1. 1Publish a starting price or a "from $X/seat" band above the sales-contact CTA.
2. 2Add a self-serve tier with a real price next to the enterprise "talk to us" lane.

Why it works

Make it safe to believe you

Buyers pick their favorite before talking to sales, so a hidden price can drop you from the list. 6sense's 4,000-buyer study shows 94% of buying groups rank vendors before ever contacting sales, then buy their pre-favorite 77% of the time.

Source: Gartner rep-free buying; 6sense Buyer Experience Report 2025