One question, then the page matches the answer

When to use it

When one page serves several distinct audiences, its copy speaks to their average, and source alone can't split the traffic.

How to run it

1. 1Add a persona picker in the hero whose pick swaps the examples, proof and CTA wording below it. Test it against the everyone-page.
2. 2Seed the picker's options from the top segments in your traffic, not the org chart.

Why it works

Match what the visitor came for

A persona picker ('I'm in marketing / sales / ops') is segmentation visitors do willingly, because the page changes right away. The pick is recorded with the conversion, so the tally reports which audiences actually arrive.

Source: Segmented-homepage practice; self-selection research