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When to use it
When a page video autoplays, especially with sound, the moment visitors arrive.
How to run it
Switch to click-to-play with a clear play button and a strong thumbnail frame. If it must move, mute it.
Why it works
Make the action easier to complete
Opt-in playback keeps the video for interested visitors without taxing everyone else. NN/g's video usability research found autoplay surprises and annoys users and makes them hunt for mute or pause instead of reading the offer.
Source: NN/g video usability research
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