Ask about the recipient, not the shopper

When to use it

When a gifting occasion is a few weeks out in a market that sends you visitors, and they land on a collection organized by product type, not recipient.

How to run it

1. 1Make a gift-finder quiz the hero CTA for seasonal gifting traffic: questions about the recipient, results as a shortlist with wrap and card add-ons.
2. 2Target it to the gifting window's own campaigns and retire it when the season ends.

Why it works

Match what the visitor came for

Gift buyers know the recipient, not the products, so asking about the recipient turns a hard browse into a shortlist. One gifting brand measured 5x conversion on the quiz path with 74% completion (vendor-reported).

Source: Gift-finder quiz vendor cases (vendor-reported)