Default the billing toggle to annual

When to use it

When the pricing toggle loads on monthly and most new customers end up on monthly plans.

How to run it

Load the page with annual pre-selected and the savings labeled, leaving monthly one click away.

Why it works

Make the action easier to complete

Most buyers keep whatever is pre-selected. SaaS pricing benchmarks report fewer than 20% switch to annual when monthly is the default, while 40-60% stay on annual when annual is the default.

Source: SaaS pricing benchmarks (Subscription Index / GTM Playbook)