Compare your own tiers side by side, not just your competitors

When to use it

When a page describes several tiers or models in separate blocks, dwell runs above the site average, clicks run below it, and few clicks land in any block.

How to run it

1. 1Replace the stacked per-plan blocks with one comparison table, one row per attribute across every tier or model.
2. 2Lead the table with the two or three rows that actually differ, not the full spec sheet.

Why it works

Make the offer instantly understood

Separate plan blocks force visitors to hold three specs in their head to spot one difference. Nielsen Norman Group's comparison-table guidance is that a shared row structure is what makes differences readable at a glance.

Source: NN/g comparison-table guidance