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When to use it
When mobile paid traffic sees the desktop page shrunk down and mobile converts far below desktop.
How to run it
Build a mobile-only variant: shorter page, collapsed sections, one sticky CTA in thumb reach, and tap-to-call if leads close by phone.
Why it works
Make the action easier to complete
Mobile visitors are impatient and one-handed, so every extra section and decision costs more. Google's mobile research found 53% of visitors abandon a site that takes over 3 seconds, with bounce probability rising 32% from 1s to 3s load.
Source: Google mobile page-speed research
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