Show the pay-later split next to the price

When to use it

When checkout already offers buy now, pay later but product and landing pages never mention it, so the price reads full-sticker.

How to run it

1. 1Add one line under the price: the per-installment amount with the provider logo, linking to terms.
2. 2Start on the highest-AOV products, where the installment framing does the most work.

Why it works

Raise the perceived value of acting

Showing "or 4 x $22" at the price reframes the total as installments, and it is only a copy change. Vendors report lifts of 30-35% in conversion (Klarna) and AOV gains up to +87% (Affirm).

Source: Klarna/Affirm merchant data; CFPB rule withdrawal (May 2025)