All plays
When to use it
When a multi-tier pricing page gives every plan equal visual weight and recommends none.
How to run it
Badge the plan most good-fit customers actually choose as 'Most Popular' and give it a filled, raised card. Test labels like 'Best value' or 'Recommended for teams'.
Why it works
Make the offer instantly understood
A visible default ends choice paralysis and anchors how the other tiers are judged. Work popularized by Conversion Rate Experts and repeated across SaaS pricing tests reports highlighted-tier selection lifts of roughly 30-40%.
Source: Conversion Rate Experts; SaaS pricing test roundups
Related plays