Tailor AI · Help · FAQ
How long should I run a Tailor experiment?
From the Tailor AI team · Reviewed
Answer
Run the test long enough to collect meaningful conversions on the primary goal and avoid overreacting to early noise.
There is no universal answer. A high-volume signup test might show signal quickly. A pipeline or revenue test may need more time because outcomes lag. Avoid stopping just because early numbers look good or bad.
What I'd do next
- Decide the primary goal, estimate weekly conversions, and avoid changing budgets, targeting, or page structure mid-test unless needed.
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