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    How do I create more than 2 variants on a test?

    From the Tailor AI team · Reviewed

    Answer

    Create the experiment, then add additional variants (A/B/C/D) in the experiment editor. QA each variant, set traffic allocation, then launch.

    Best practice: only add variants if you have enough traffic to learn something real.

    Steps

    1. Consider your conversion volume before adding variants.
    2. QA each variant individually before launch.

    Caveats

    More variants fragment traffic. If volume is low, you’ll mostly measure noise.

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