Tailor AI · Help · Concept
Does IP enrichment require cookies? What about Do Not Track / consent mode?
From the Tailor AI team · Reviewed
Answer
IP enrichment can be done without cookies because the IP is available server-side from the inbound request.
IP enrichment does not require cookies, but customers can configure enrichment and personalization to align with their consent setup (Do Not Track, consent mode, regional rules) and only enrich/personalize when appropriate.
What I'd do next
- Review your consent policy for personalization.
- IP enrichment doesn’t require cookies, but respect consent preferences.
Caveats
Regional privacy laws may still apply to IP-based enrichment even without cookies.
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