Tailor AI · Help · How-to
Can Tailor personalize for target accounts?
From the Tailor AI team · Reviewed
Answer
Yes. With IP enrichment enabled, Tailor can match visitors against company-level customer or target account lists and tailor the experience by account segment.
You can use company-level account matching to personalize for target accounts, existing customers, named account tiers, industries, company sizes, or sales segments. This is account-level matching, not individual user identification.
For example, you could show different messaging to enterprise target accounts, current customer accounts, strategic accounts, or visitors from a specific industry.
Steps
- Upload or configure the company/account list you want to match, then define what should change for those accounts.
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