Tailor AI · Help · Concept
Can I track conversions that happen offsite (Stripe, app signup, Calendly)?
From the Tailor AI team · Reviewed
Answer
Sometimes, but cross-domain flows can introduce conversion tracking limitations.
Clean approaches: redirect back to your domain for a confirmation event, send downstream conversion events back to Tailor from your analytics stack, or use GA4/Amplitude/CRM as source of truth for final conversion reporting when joining is imperfect. The core issue is joining ‘variant exposure’ to ‘conversion’ across domains.
What I'd do next
- If possible, fire a confirmation event on your domain after offsite conversion.
- Otherwise, use your analytics platform to join experiment exposure with downstream conversions.
Caveats
Cross-domain joins are inherently lossy. Some conversions will be unattributable.
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