Tailor AI Β· Help Β· Concept
Can I track conversions that happen offsite (Stripe, app signup, Calendly)?
From the Tailor AI team Β· Reviewed
Answer
Often yes. Use a code-based goal (Tailor generates a snippet for your success handler, and it works from sandboxed iframes), the Shopify goal type for store purchases, or send downstream events back through your analytics stack.
Clean approaches: fire the code-based goal snippet from the success handler (revenue and order metadata ride along), redirect back to your domain for a confirmation event, send downstream conversion events back to Tailor from your analytics stack, or use GA4/Amplitude/CRM as source of truth for final conversion reporting when joining is imperfect. The core issue is joining 'variant exposure' to 'final conversion' when the flow leaves your domain.
What I'd do next
- If possible, fire a confirmation event on your domain after offsite conversion.
- Otherwise, use your analytics platform to join experiment exposure with downstream conversions.
Caveats
Cross-domain joins are inherently lossy. Some conversions will be unattributable.
Related questions
Trusted by growth and marketing teams at leading B2C and PLG companies
See Tailor on your site
Preview how Tailor adapts your pages to traffic intent.
Looking for setup guides instead? Browse the documentation.