Before you choose
How can a small growth team personalize paid traffic without rebuilding its site?
Start with the page a campaign already sends visitors to. Use the campaign or keyword to define a segment, propose a relevant change, and test it against the existing experience. Tailor supports this post-click workflow on your existing site, with your team approving what ships.
What to test first
Compare what the ad promises with what the destination page says. A headline or CTA change is a useful first hypothesis when the message does not match. Define the visitor segment and conversion goal before deciding what to change. Run the test to find out whether the change improves results.
Read the product sourceWho needs access to the website
Someone needs access to install Tailor and publish the required website changes. Platform instructions differ. On Webflow, the documented route requires custom-code access and does not work on the free Starter plan. On Shopify, use the store-specific app installation route and enable and save the theme app embed.
Read the product sourceGoals and test duration
Choose and verify a conversion goal before launch. Clicks, page visits, event goals and downstream revenue reporting have different plan requirements. Even a test that launches quickly needs time to collect results. Traffic volume, conversion rate and decision criteria determine when there is enough evidence.
Read the product sourceWhere Tailor fits in your team
Tailor researches visitor intent, proposes and builds experiments, and measures connected goals. Your team keeps strategy, creative and spend, and approves what ships. Check whether your site can run Tailor and which plan covers the goal you want to measure.
Read the product sourceCheck your setup
Choose your platform and conversion goal to see setup requirements and questions to bring to a demo. This check uses public documentation; it does not inspect your site or book a meeting.
Evaluate this setupConfirm account compatibility and a quote with our team before buying. Experiment results depend on your traffic and setup.